Link building is one of the most challenging parts of a SEO’s job. It is one of the most important activities that provide businesses with more realistic or permanent rankings on targeted keywords. In the process of link building, a web page votes to another similar website with an anchor text, which is used to create links. In this process, search engine auto robots or crawlers pass page rank value from one page to another page on the targeted keyword. The ranking of these keywords move up or down on the basis of inbound links quality and keyword competition.
Reciprocal Link building services- In this type of link building service, two websites share links with each other. One website gives link to second and second website gives link to the first. We basically create a loop in this process, the page rank (PR) value from one website to other and get back PR value back from same website.
One way Link Building services- In this type of link building service, one website places a link on the other website on a particular keyword, but does not get any links from the other website.